I lead design teams that bring clarity to complex, high-stakes, regulated industries like insurance, investing, and benefits. I design so that people who feel overwhelmed can make confident decisions about their money and health. As a hands-on player-coach, I develop designers into leaders who shape product direction and confidently defend their decisions under executive scrutiny.

Most recently, I was the Founding Product Designer at Ignition Benefits (YC F26), taking design from 0 to 1 with a new brand identity, design system, and V1 product.

Previously, I was a Senior Product Design Manager at Fundrise, leading designers across signup, investing, and the investor dashboard, where my team’s experiments lifted signup conversion 10% and investment dollars 75%. Before that, I led design on Policygenius’ life insurance product, increasing top-of-funnel conversion by 25%.

I’ve worked across consumer and B2B products, growth and funnel optimization, 0 to 1 design, design systems, and AI-native design workflows. At my core, I’m a designer who loves digging into an industry’s genuine complexity and making it approachable, trustworthy, and understandable.