AI-native design
The future of design has never been brighter.
AI has collapsed the cost of shipping workable products. Moats are thinning, standard workflows are becoming commoditized, and product teams suddenly have more time on their hands.
Many companies will simply bank that time as cost savings. The best product design teams will reinvest this time into two areas an LLM cannot commoditize:
Discovery
The quality ceiling of anything AI makes is the context you feed it. Design teams that do real customer research create insights that don’t exist anywhere on the internet. That’s a proprietary moat.
Craft
A higher quality bar puts visible distance between your product and the generic output everyone else ships.
Discovery and craft have always been the most compelling and energizing aspects of design. Now, they’re the whole job, and I couldn’t be more excited.